Product Authentication
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Empower consumers and protect your brand with tech-enabled verification
The global trade in counterfeit medicines is on the rise (from approximately US$75 billion in 2010 to US$200 billion in 2015). Alarmingly, this profit is more than that of drug trafficking.
$75 Billlion
Global profit from counterfeit medicines
estimated in US – 2010
$200 Billlion
Global profIt from counterfeit medicines
estimated in US – 2015
Apart from being a risk to consumer health, counterfeiting is a serious financial threat. It can damage brand reputation and product sales in a big way. While not limited to pharmaceuticals, it is rampant in this industry.
Our Product Authentication solution helps you detect and prevent counterfeiting of your products. It also incentivises code verification by consumers and enables access to health information for patients. Our Product Authentication solution helps you detect and prevent counterfeiting of your products. It also incentivises code verification by consumers and enables access to health information for patients.
How it works
Unique and random alphanumeric codes are generated on a secure server and sent to the manufacturing facility via an encrypted file-transfer process.
The coded files are decrypted at the manufacturing line, and printing is done directly on the product packaging using variable data printing.
The codes applied to the packs are activated by an authorized person, such as a quality assurance specialist, before shipping from the plant.
The consumer can verify the product by WhatsApp or text message using the unique code printed on the medicine.
Data is collected on all verifications and shared with appropriate authorities for investigation of suspicious activity.
Key Benefits
Get full data on counterfeit activity
Our authentication system detects the locations of likely counterfeit sellers, provides you with their geo-coordinates and buyer phone numbers. Use this to confiscate counterfeited products and take legal action.Protect against brand damage
Establish yourself as a responsible manufacturer and avoid the negative reviews and press that imitation goods generate.- Prevent economic losses
Save potential costs on replacement and damage control. Fake products badly dent your bottom line by eating into your sales.
