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Counterfeiting is a global threat that can harm your brand reputation and negatively impact sales of your products. Global profit from Counterfeit medicines are estimated at around US $200 billion in 2015 as compared to US $75 billion in 2010. The profit is more than in drug trafficking. Thus, the products don’t only dent the sales but also pose a risk to consumers’ safety. PharmaSecure’s Brand Protection solution tackles the problem, coupled with incentives for verifying codes and access to health information for patients. The system helps in identifying the locations of possible counterfeit sellers, by providing geo-coordinates as well as consumer phone number. The brand owners can use this data to raid the premises of these sellers, confiscate counterfeited products and initiate legal action against such sellers. Thus, benefiting the brand in terms of sales loss prevention and providing an intangible, valuable boost to brand reputation in the market.

Key benefits

  • Security against financial loss
  • Protection against brand damage
  • Combating organized criminal activity
  • Establishment as responsible manufacturer
  • Peace of mind for consumers

Detect Counterfeiting by identifying multiple verification of a unique code across various locations

Are you concerned about:

We can help you

  • Locate key events in your supply chain and track flagged events
  • Identify multiple points of verifications across different levels of packaging
  • Map key metrics, like time-to-market and regional verifications, that will help you identify inefficiencies in real-time.
  • Pinpoint the location of suspected counterfeits
  • Identify each consumer pack by applying unique codes or doing a back-end integration with existing serialization on your package
  • Visualize consumer-pack interactions on a real-time dashboard.
  • Discourage counterfeiters
  • Engage your users by putting the power in their hands to verify their products.