PharmaSecure, a leading provider of serialization, brand protection, and patient engagement solutions, is excited to announce that it has joined as a Partner of Fight the Fakes, a campaign dedicated to raising awareness about the dangers of fake medicines. The campaign gives a voice to those who have been personally impacted by fake medicines and shares the stories of those working to put a stop to this threat to public health.
Fake medicines put patients and the general public at risk. Patients believe they are receiving genuine treatment, but instead they are getting potentially dangerous products that could increase resistance to real treatments, and cause further illness, disability or even death.
Fight the Fakes seeks to build a global movement of organizations and individuals who will shine light on the negative impact that fake medicines have on people around the globe and to reduce the negative consequences on individuals worldwide. Fight the Fakes partners endorse the campaign and share the belief that coordination among all actors involved in public health, and in particular in the manufacturing and distribution of medicines is vital to tackle this public health threat.
In order to encourage the collection and dissemination of individual stories, the Fight the Fakes website (www.fightthefakes.org) provides an effective platform for those who are impacted by fake medicines and helps to make their stories heard. The website also serves as a resource for those who want to take an active role in supporting the campaign’s effort by providing an outline of opportunities for action and collaboration and by sharing information tools.
How PharmaSecure will Support the Fight the Fakes Campaign
PharmaSecure will work with Fight the Fakes on a number of fronts, including collecting and sharing stories through its on-the ground presence in emerging countries where fake medicines are a significant threat including India and Nigeria. Together with Fight the Fakes partners, PharmaSecure will disseminate information about the real harm fake medicines have on individuals, provide resources to raise the profile of this silent killer, and outline opportunities for action at local level.
“PharmaSecure is excited to be partnering with Fight the Fakes to raise awareness about the dangers of fake medicines. Fake medicines are a dangerous and deadly industry, particularly in emerging markets, that put patients and the general public at risk. Increasing awareness and empowering consumers to identify fake medicines is integral to combating this threat to public health,” said Nakul Pasricha, CEO of PharmaSecure.
In addition to fighting fake medicines, PharmaSecure has made improving public health a focus through its work combatting tuberculosis (TB). PharmaSecure is currently one of the recipients of the Grand Challenges in TB Control grant from the Bill & Melinda Gates Foundation and USAID, which is designed to fund novel solutions to improve the health outcomes of patients with TB.
To date, PharmaSecure has provided IDs to more than 1.8B packages around the world and serves more than 15,000 patients daily through its patient engagement platform which has been proven to increase adherence rates to medicine treatments up to 60%.
About Fight the Fakes:
Fight the Fakes is a campaign that aims to raise awareness about the dangers of fake medicines. The campaign gives a voice to those who have been personally impacted and shares the stories of those working to put a stop to this threat to public health. It seeks to build a global movement of organizations and individuals who will shine light on the negative impact that fake medicines have on people around the globe and to reduce the negative consequences on individuals worldwide.
Fight the Fakes partners endorse the campaign and share the belief that coordination among all actors involved in the manufacturing and distribution of medicines is vital to tackle this public health threat. For more information please visit www.fightthefakes.org.
PharmaSecure was founded in the United States in 2007 with a vision to protect medicines against counterfeiting by uniquely identifying each medicine pack sold. PharmaSecure and ProductSecure mobile technology solutions protect products across industries from counterfeiting while providing intelligence on their distribution, use in emerging markets, and improving engagement with consumers of those products.
To date, PharmaSecure has protected over 1.8 billion packages for 60+ companies through serialization for brand protection, regulatory compliance, consumer and patient engagement, and market intelligence. For more information please visit www.pharmasecure.com.