Patient Engagement and Insights

Overview

PharmaSecure’s psConnect™ solution is a scalable and flexible patient engagement and disease management platform that has been proven to be effective in increasing adherence and patient compliance on long term chronic regimens while generating insights into patient behavior

psConnect is now used by over:

  • 15,000 patients
  • 100,000 doctors
  • 500 medical reps

psConnect can help you:

Gain competitive insights:

Understand why and when your patients are dropping your product and which competitor they are switching to

Improve marketing and salesforce effectiveness:

Quantify how each of your team members and campaigns contribute to revenue per patient

Differentiate your brand

And create patient loyalty

How it works

1. Recruit patients using unique IDs on a medicine or a card from the provider
Patient_engagement_2
Patient_engagement_3
2. Affect patient behavior through proven tools
Patient_engagement_4
3. Measure the impact and generate insights
Patient_engagement_1

Case studies

Case Study 1: psConnect helped to increase patient adherence from 78% to 93% resulting in $230,000 annually in increased sales

Positively impact your bottom-line while building brand value and improving patient outcomes

Using psConnect™ tools and carefully calculated intervention methodologies, brands are not only able to support patients through their treatment, but also help increase adherence and at the same time ensuring that activities are delivering adequate returns on investment

Nephrology Brand Case Study

  • A large pharmaceutical company partnered with PharmaSecure to monitor post purchase behavior and deploy mobile tools to influence patient behavior
  • Before implementing psConnect™, the pharma company reported an adherence rate of 78%. However, after implementing psConnect™ the adherence rate was increased to 93%; resulting in an additional 307 patients adhering in one year
  • Total new value created for the brand was over $230,000 annually

Patient adherence rate to medication

Case_study1

Case Study 2: psConnect was used to generate insights on why patients dropped off from a drug program

Complement internal decision making with empirical data
Drastically increase data visibility post prescription stage using psConnect in real time, by tracking key metrics (e.g., compliance rates, drop-out reasons, and influencers and sales forecasts)

Total sales in a quarter for high value medicine

Case_study2_1

Why did patients drop-off from a program?

Case_study2_2
About Us

Founded with a vision to protect medicines against counterfeiting, PharmaSecure® solutions protect products across industries, help manufacturers meet global regulatory serialization requirements, and enable innovative patient and consumer engagement programs. learn more...

Get In Touch
PharmaSecure India - Sales
505, 5th Floor, Timmy Arcade,
Makwana Road, Marol,
Andheri (East) Mumbai – 400059 (India)
P:+91 22 6755 6011
PharmaSecure Inc.
@ The Centre for Social Innovation
Suite 325-254
601 West 26th Street
New York, New York 10001, USA
P:+1 866-350-4450 ext.804