Dr. Reddy’s awards PharmaSecure for its Patient Adherence Programmes

2016-05-20

Dr. Reddy’s awards PharmaSecure for its Patient Adherence Programmes

PharmaSecure, a leading provider of anti-counterfeiting and patient adherence solutions was

awarded by Dr. Reddy’s at its 2016 MPOWER annual event for its ‘Patient Adherence

Programmes’.

Dr.Reddy’s hosted its annual brand event MPOWER to recognize the contributions of

outstanding individuals and partners over the Financial Year 2016. PharmaSecure was

recognized as a ‘Valuable Partner’ for its effort in the field of Patient Adherence.

PharmaSecure has been working with Dr.Reddy’s to provide patient adherence services for

select brands over the past few years.

Adherence is the degree to which a patient follows her treatment regimen. India faces a major

challenge of patient non-compliance as a large number of patients do not take their medicines

or treatment as prescribed. PharmaSecure employs its psConnect platform to address the

problem of non-adherence in order to improve health outcome in the country.

Dr. Reddy’s Laboratories Ltd. (NYSE: RDY) is an integrated pharmaceutical company, committed

to providing affordable and innovative medicines for healthier lives. Through its three

businesses – Pharmaceutical Services & Active Ingredients, Global Generics and Proprietary

Products – Dr. Reddy’s offers a portfolio of products and services including APIs, custom

pharmaceutical services, generics, biosimilars and differentiated formulations. Our major

therapeutic areas of focus are gastro-intestinal, cardiovascular, diabetology, oncology, pain

management and anti-infectives. Dr. Reddy’s operates in markets across the globe. Our major

markets include – USA, Russia & CIS and India.

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